Facilitating insights, not delivering them

When generating insights becomes faster, the next frontier might be *facilitating* them
The thing is: Researchers aren't the decision makers. We learn from users and carry that information to the people who make decisions. But traditional delivery often fails. Research repos collect dust. New frameworks promise to make insights "stick" but rarely do
The reason is simple: transfer of information isn't transfer of conviction. What's learned without being felt is forgotten. People are most convinced by reasons they discover themselves. (Pascal)
So maybe the standard practice will move from *finding and delivering* to *finding and facilitating derivation* - like teachers helping derive a math equation - the logical chain is established and the conclusions are clear, but re-deriving together helps the learner foster a stronger sense of ownership and understanding compared to sharing beautifully-packaged final equations (or insights)
(We've seen this work in workshops. The question is how we make facilitation the default, not a once-in-a-while technique reserved for highly important and visible studies)